Whimsy Gossip Chapter 65: The Cauldron
Full Campaign Motion Graphics and Print
Marketing and promotional graphics for Whimsy Gossip Chapter 65: The Cauldron, spanning the full film, extra content, trailer, and two teasers. All animated title treatments and graphic versioning delivered across the full campaign, alongside bookmark design for physical promotional materials.
A campaign with this many deliverables requires a visual identity that can travel across formats without losing coherence. The Cauldron campaign spanned the full promotional arc: two teasers building anticipation, a trailer carrying the main reveal, the full film release, and extra content extending the audience's time in the world.
Each deliverable operates at a different moment in the viewer's journey, and the graphic treatments were calibrated to match. Teasers work on atmosphere and intrigue; the trailer has to pay off on that intrigue; the full film and extra content sustain the visual language over longer runtimes.
The campaign extended into physical materials as well, with a bookmark design produced for both front and back, bringing the project's visual identity into a tactile format.
All title treatments, graphic versioning, and print materials were created and produced in-house.