The Yogurt Shop Murders
True Crime Documentary Campaign Motion Graphics
Motion graphics for The Yogurt Shop Murders documentary campaign, with trailer title treatments calibrated to the gravity and complexity of a decades-long true crime case. All animated graphic treatments and versioning delivered for the campaign.
True crime documentary campaigns carry a specific ethical weight. The motion graphics are promoting a story about real victims and real consequences, and the treatments here had to be compelling without being sensational, urgent without being exploitative.
The Yogurt Shop Murders has a long and complicated history in the American legal system, and the documentary campaign needed graphic work that could communicate that complexity in the compressed format of a trailer. Motion treatments that signal the seriousness of the subject.
All title treatments and versioning for the trailer campaign were created and produced in-house.