The Dark Wizard
Campaign Motion Graphics
Motion graphics for The Dark Wizard campaign, with trailer title treatments built to establish the visual identity of the project. All animated graphic treatments and versioning delivered for the campaign.
Every campaign launch requires building a visual language from the ground up. For projects without the benefit of pre-existing franchise recognition, the motion graphics have to do significant identity work. The title treatments carry the first impression of what the project is and who it's for.
The Dark Wizard campaign required treatments that could establish tone and intrigue within the compressed window of a trailer, motion graphics that communicate the nature of the project before a viewer has any other context.
All title treatments and versioning for the trailer campaign were created and produced in-house.