Paul Anka: His Way
Documentary Campaign Motion Graphics
Motion graphics for the Paul Anka: His Way documentary campaign, with trailer title treatments built around a career that spans seven decades of popular music. All animated graphic treatments and versioning delivered for the campaign.
Paul Anka's career is a through-line in modern popular music, spanning songwriter, performer, and industry figure across an era that saw popular music reinvent itself multiple times. A documentary campaign about that kind of longevity requires graphic treatments that feel classic without feeling dated.
The His Way campaign called for a visual identity with weight and confidence, motion work that matches the self-possession of a subject who has been in the business long enough to have written "My Way" for Frank Sinatra.
All title treatments and versioning for the trailer campaign were created and produced in-house.