It’s Never Over: Jeff Buckley
Documentary Campaign Motion Graphics
Motion graphics for the It's Never Over: Jeff Buckley documentary campaign, with trailer title treatments for a film about one of music's most enduring posthumous legacies. All animated graphic treatments and versioning delivered for the campaign.
Jeff Buckley's legacy carries an almost mythological weight, the legacy of an artist whose influence has only grown in the decades since his death. A documentary campaign about him requires graphic treatments that can hold that mythology without becoming precious about it.
Motion graphics for posthumous music documentaries walk a particular line. The treatments need to feel vital and present, not elegiac. The campaign work here required building a visual identity that honors the subject's legacy while making the case that this is a story worth watching now.
All title treatments and versioning for the trailer campaign were created and produced in-house.