Happy and You Know It

Campaign motion graphics are always in conversation with the emotional register of the content they're promoting. Work that operates in a lighter, more optimistic register requires its own specific craft. The treatments here had to feel warm and accessible without reading as naive.

Building title treatments that carry genuine energy within the constraints of a campaign graphic is a balancing act: the motion work needs to feel alive without competing with the story it's there to sell.

All title treatments and versioning for the trailer campaign were created and produced in-house.