Get Millie Black

Get Millie Black is a Caribbean crime drama rooted in Jamaica. Its identity is specific, cultural, and visually distinct from the broader HBO slate. The campaign graphics had to feel at home in that world while meeting the network's production standards for a major series launch.

The campaign included a version created specifically in Jamaican Patois, a localization that goes beyond subtitle work and requires the motion graphics themselves to carry cultural authenticity. Building title treatments that serve both the standard campaign and the Patois version meant thinking carefully about how language, pacing, and graphic rhythm interact across different audiences.

All title treatments and versioning across the full campaign, including the regional Patois deliverable, were created and produced in-house.