And Just Like That
Extra Content Campaign — Motion Graphics
Motion graphics for the And Just Like That extra content campaign, including the "Who Said It" and "Behind the Look" bonus content series. All animated title treatments and graphic versioning delivered across the full campaign.
And Just Like That carries one of the most recognized visual identities in television, a franchise with decades of established brand DNA. Working within those guidelines meant every motion treatment had to feel native to the world of the show while serving the specific tone of bonus and behind-the-scenes content.
The extra content formats, "Who Said It" and "Behind the Look," required their own distinct graphic language within the broader campaign. These are lighter, more intimate pieces than the main trailer suite, and the motion work reflects that. Treatments that feel built for the show without overshadowing the talent and conversation.
All animated title treatments and graphic versioning across the full extra content campaign were created and delivered in-house.